Dear Marketing Teams,

Please do not abuse the push notification channels in your mobile apps to upsell me on deals, tell me about promotions, or gather net promoter scores.

I promise, advertising to me on a channel that I cannot filter out, easily unsubscribe from, or otherwise control beyond a binary “on/off” is a surefire way to get me to disable notifications or delete your app entirely.

And if you still choose to sully the value I get out of transactional notifications with ads and other non-transactional communications, then don’t be surprised when I choose to take my business and my attention elsewhere.

Do better.

Sincerely, Me